portfolio
"good art inspires; good design motivates."
product
during my product manager internship at Microsoft, i successfully built and launched an automated configurable alerts feature for Azure Spend. i spent the summer prototyping using Kusto/SQL and Power Automate, troubleshooting engineering roadblocks, and performing customer research, resulting in an overwhelming amount of support from 1,000+ audience members on launch day. ultimately, this feature resulted in a significant reduction in expenditure and productivity loss, saving $300,000+ for the company.
in the past, i was a product fellow at Atomic VC, responsible for helping their portfolio company, Jumpcut, with the launch of a narrative-based NFT collection: Uppercut Training Club.
i've also worked as Alloy Automation's product marketing intern, focusing primarily on SEO and utilizing software to ideate, execute strategy and high-quality content pieces.
engineering
as a Data Engineering Intern at Tesla, i worked closely with large teams of engineers utilizing SQL, PySpark, and Javascript to design and migrate data into customer-facing dashboards utilized by teams across the entire Fremont factory. i was able to lead the material tracking dashboard implementation and contribute to a 23% decrease in material waste, while concurrently honing my communication and collaboration skills in an engineering setting.
entrepreneurship
in 2020, i founded and managed my own ecommerce store, celfstudio, which has generated about 5 figures of ARR and over 600 sales in the past year. i designed a top of funnel marketing strategy, first using my Instagram platform (@celfstudies) reaching over 30,000 followers and 1 million accounts to generate leads, then converting that to revenue using both my own platform and collaborating with other creators across the globe.
research + writing
i currently work as head of creative at dorm room fund, where i am responsible for defining and broadcasting the organization's voice, particularly in the student venture space. serving as the primary voice of DRF on social media, i actively engage with our community across various platforms. i also research, write, and edit content for DRF's blog, Final Draft, and our monthly newsletter, The Syllabus.
in the past, i did content marketing for Alloy Automation, contributing to their blog and social media, and partook in research at the William Parker Lab, publishing my second first-authored paper in the computational and structural biotechnology journal.
graphic design
outside of my own sticker design business, i have been hired to design sticker packs and sheets for a few different companies. i additionally design graphics for multiple different organizations and brands. i utilize procreate, adobe creative cloud (photoshop, illustrator), figma, and canva.
bonbon tea house: sticker pack design
sammee: sticker sheet design
duke student affairs: infographic designs
literacise: infographic designs
passion projects
a showcase of a couple additional projects i'm proud of and enjoyed working on !
